In the United States, users under 30 will pay US$9.99 (S$13.62) a month and older subscribers US$19.99.
Meanwhile, in the United Kingdom, users may end up paying almost four times the US price, with those under 28 paying £3.99 (S$8.36) for the service.
Critics have quickly swiped left to Tinder's new tiered plan, with the tech blog Endgadget panning the pricing scale and calling it “sleazy.” Tinder itself has defended the move.
Spokesman Rosette Pambakian in a statement to AFP said the premium charges are not unlike those imposed by other web services.
Users who both swipe right to "like" their potential matches are then able to contact each other.