From tear-jerker visual novels to toe-tapping rhythm games, Vita owners have an ever-growing library of titles to choose from.
One genre that has made the Vita its home is otome games, or dating sims aimed at women.
In Japan, however, there is virtually one new otome game released per week, with whole magazines dedicated to providing news to fans of the genre.
The question remains, if otome games continue to be so popular in Japan, why aren’t more titles receiving English localizations?
Despite the large numbers of otome game releases every year, they sell relatively small numbers to a very specific audience, with drama CDs, anime adaptations, and merchandise making up a significant revenue source for their respective companies.
Otome games are just one form of media in a vast industry that caters to an extremely diverse range of interests, but they continue to thrive because they appeal to the desire to live vicariously through the protagonist of a shojo (girls’) anime romance.
To a casual observer, it may seem easy to write off otome games as shallow romances that bait women with illustrations of pretty boys.
An otome game (乙女ゲーム, literally meaning "girl" or "maiden" game) is a story based video game that is targeted towards the female market.