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“I think it’s pretty clear that people use location-based apps that offer minimal information, like Tinder, as hookup tools,” he says. “We think it’s up to our users to determine whether they want to hook up or have something more serious,” Kreizman says.“We just provide them the tools to be exposed to one another and they take it from there.” To combat this issue, Singer developed JZoog in 2013.

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“If non-Jews are stumped about Birthright, that’s probably good,” she says.

Only time will tell whether this approach toward Jewish mingling and dating is indeed successful.

Hire better intern.” Jeff Newelt, a social media and public relations consultant, told , “It’s so clichéd that it’s almost as if this campaign was written before ‘Seinfeld.’” Moreover, Cooper says that although the site has progressively gotten more exclusive throughout the past few years, she doesn’t mind non-Jews being users and feels JDate shouldn’t reject them.

“I know I came across many non-Jewish people on the site,” she says.

“I may have shied away from them due to my own preferences, but clearly they had an interest in dating Jewish women.” However, Sandy Greenberg, co-founder of Terri & Sandy Solution, thinks otherwise.